How To Improve Dining Room Service by Richard Saporito


"Discover How To Improve
Dining Room Service,
Gain A Better Reputation
& Increase Your Sales..."

NYC Restaurant Insider Reveals The Simple Steps To Improving
Dining Room Service & Increasing Restaurant Profits...

From The Desk Of:
Richard Saporito



Dear Friend,

or more than 20 years now, I've been a restaurant consultant for a variety of profitable establishments. As a noted author and keynote speaker, I've helped hundreds of operations around the world ranging from small independent start-ups to large scale corporate operations with seating capacities of over 1500.

In that time, I've been part of some extremely successful restaurants, but also
witnessed many that struggled unnecessarily.

In my experience, the primary factor that separates successful restaurants from
those that struggle, is the level of service that is provided to the customer.

Sure, the location, menu and marketing play a part, but the most successful restaurants all have one thing in common...

They provide customer service which exceeds their customer's expectations!

Why is this so vital?

Well, consider these statistics from the White House Office of Consumer Affairs in
Washington, DC...

  • For every complaint you're aware of, there are 26 additional customers who
    have unresolved problems or complaints...

  • A dissatisfied customer will tell 9 to 15 people about their displeasure and
    sometimes they will tell as many as 20.

On the other hand, this same group also found...

  • Up to 96% of customers would do business with you again if they felt you acted
    quickly and to their satisfaction and many said they would refer other people.

  • On average, happy customers will tell 4-6 people about their positive experience.

The Fact Is...

Businesses that provide extraordinary customer service can improve their
, increase market share and will have customers who are willing to pay
more for their products and services simply because of the extraordinary service
they receive.

Think about it...

Why do people "eat-out?"

Most do it because they want to escape the "realities" of their everyday life.  They
want to escape the labors associated with cooking at home...

The preparation, the cooking and the inevitable clean-up that's required.

They want to be pampered a bit...

They want to be served.

Here's The Bottom Line...

Improving the customer service in your restaurant will help you make more money
and experience more growth. It can also help you save a significant amount of money in advertising costs as your customers will become your most effective form
of advertising.

Anyone involved in advertising or marketing a restaurant knows three things...

  • Word-of-mouth marketing is by far the best kind (& it's free)

  • It's far more expensive to acquire a new customer than it is to keep a current one

  • Happy customers return time-and-again and will refer you to family and friends


"...helping us to elevate
our dining room customer service!"


"This book has a lot of great organizational tips helping us to elevate our dining room customer service. Sales increased dramatically!"

Orlando Campos -
General Manager,
Brasilia Grill, Montville, New Jersey


There is absolutely no downside to improving your dining room service so I'm
guessing you have only two questions for me...

How can I help you improve your dining room service?


How much is this going to cost?

Well, I've taken my 30-plus years of experience as a restaurant professional and have
written an ebook which you can download and benefit from immediately.

Inside this ebook, entitled "How To Improve Dining Room Service," you will find
everything you need to improve your restaurant's organization, exceed your customer's
expectations and increase your profits.

No stone is left unturned...

How To Improve Dining Room Service Ebook

In detail, the book shows you how to make
immediate improvements in:

Front Door and Reservation Desk Duties
Seating Maximization and Efficiency
Dining Room Preparation and Organization
Dining Room Awareness and Functionality
Menu Knowledge and Effective Upselling
Service Staff Scheduling Requirements
Traffic Flow Guidelines
Sanitary Rules and Advice
Safety Information
Customer Service Satisfaction Concepts
and Much More!

The Results Are Astounding!

You'll find your restaurant runs smoother, your customers and staff happier,
and realize greater profitability through higher sales and increased business.

Who Was This Written For?

Whether you are a restaurant owner, manager or a member of the waitstaff you will greatly benefit from "How To Improve Dining Room Service!" 

As a matter of fact, this information is also invaluable to anyone who has opened a new restaurant or is planning on doing so.

Here's who will benefit...

Established restaurants will learn how to quickly elevate their dining room service,  increase average sales, improve overall efficiency, reduce waste and explode repeat business as they exceed their customer's expectations.

New restaurants or those planning on opening a restaurant will learn how to get organized right from the start and quickly establish themselves as a restaurant of excellence!

Members of the waitstaff will discover how to increase their efficiency, dazzle their customers through excellent service and menu knowledge and make more money because of the increased satisfaction and higher overall sales.

"Richard's book was extremely useful..."

"Richard's book was extremely useful for the dining room service staff training
sessions at our restaurants!"

Leonard Nakonechny -
C & Nu Restaurants, Vancouver, Canada

"Get this book now!"

"A must read for every restaurant owner, manager, waiter or maître d'. Get this book now!"

Michael Meyer -
Executive Chef and Editor-in-Chief,

In addition to the ebook, you will also receive my Restaurant Performance Evaluation Guide.

The Restaurant Performance Evaluation Guide is an in-depth series of more than 60
questions. These questions represent what is most important from a customer's

If you answer these questions honestly, you will gain a deep understanding of how
your customers feel about YOUR restaurant!

Restaurant Performance Evaluation Guide It's almost like you're reading your customer's mind...

Inside, you'll find questions pertaining to:

The Outside Appearance of the Restaurant
Front Door and Dining Room Appearance
Detailed Menu Analysis
Ambiance & Overall Restaurant Comfort
Waitstaff Service, Skills, Technique and Timing
Table Maintenance Throughout The Dining Experience
Food Preparation and Quality
Service Ending Issues
Payment Handling
Restrooms and Sanitation Concerns
and Much More!

Using this guide, you will be able to see your restaurant the way your customer sees
it. It will help you determine what things you are already doing right and what
areas need improvement.

Every restaurant who has used my guide has experienced immediate benefits. After
all, you're making improvements to the areas of your restaurant which matter most to
your customers.

You will also get my new publication entitled the "Dining Service Exam."

Dining Service Exam This exam includes the 50 most important questions (& answers) from my book.

You can use it to ingrain the book's concepts into your
own mind or use it to train and evaluate your staff.

Each answer is explained in detail so your staff will understand
the concepts behind them.

This is a valuable resource and one you can use again
and again.

In addition to the exam, I'm giving you Six Free Dining Room Service Tools that will save you both time and money.

These are the same exact tools I use in my Restaurant Consulting practice and
will further enhance both your restaurant's efficiency and productivity.

Here's a look at the Six Free Dining Room Service Tools you'll receive
when you order today...

Your 6 Free Dining Room Service Tools include:

"Ten For Service"

Ten for Service covers the Ten "To-Do's" To Help Improve The Dining Room Service Of Each & Every Shift!

It will enable whoever is responsible for a particular shift (Whether that is the owner, manager, a member of the waitstaff or the host) to quickly check to make sure
everything is in order before the shift begins.

While somewhat simple in nature, "Ten For Service" helps to relieve stress, increase efficiency and communication between staff and helps to set the tone for a positive
and rewarding shift.

"Dining Room Schedule"

The Dining Room Schedule is an ExcelŽ spreadsheet that allows the restaurant owner or manager to quickly manage all employees schedules and assignments.

The document continues the concepts taught in the book and will increase the efficiency of the owner or manager while improving communication between staff.

This document is supplied in both Microsoft ExcelŽ format and in PDF format. This way, the document will
be valuable to those who do not use ExcelŽ and would prefer to fill out the Dining Room Schedule by hand.

"Daily Reservation Sheet"

The Daily Reservation sheet is also an ExcelŽ spreadsheet which will allow the host to perform at
top efficiency.

It allows the host to quickly track who is on shift and where they are assigned. It also keeps record of reservations and a waiting list so the host can improve seating efficiency and minimize wait times.

As with the Dining Room Schedule, the Daily Reservation Sheet is supplied in both Microsoft ExcelŽ and PDF formats.

"Incident Report"

The Incident Report is a document of extreme importance. While our material contains valuable advice to help you avoid accidents, it is important you prepare for them in advance.

The Incident Report will help you accurately capture the information so vital to your business and the incident in question. It's the one document you really don't want
to use but having it offers much needed protection.

The Incident Report is supplied in both Microsoft WordŽ and PDF format so you can customize the document to suit your restaurant's needs.

"Substitution Sheet"

The Substitution Sheet makes the process of keeping track of employee shift-substitutions a breeze.

Over-staffing, as well as under-staffing, are both easily avoided when there is clear advance communication as to who is working each shift.

The Substitution Sheet helps to maintain clear communication between management and staff and will produce greater efficiency in your restaurant's operation.

It is supplied in both Microsoft ExcelŽ and PDF format.

"Sample Menu Description"

As explained on page 13 of the ebook, one way to increase both dining room service and restaurant profits is by expanding the product knowledge of each member of the waitstaff.

One easy way to do this is by providing the waitstaff with a Menu Description sheet that further describes each menu offering and offers suggestions of items that might enhance the diner's experience.

The provided Sample Menu Description quickly illustrates exactly how this process works and will help you shortcut the time it will take to prepare one for your own restaurant.

All together, these six bonuses have a value of more than $97 but they're yours absolutely free when you order "How To Improve Dining Room Service" today!

Click Here To Order Now

This material has been carefully laid out to bring you and your restaurant maximum benefits in the shortest time possible and I Personally Guarantee Your Satisfaction! 

The ebook and supplemental materials follow the exact same system I use when conducting hands-on restaurant consulting only for a fraction of the price.

I continually receive emails from restaurant owners, managers and staff from around the world with rave reviews of my "How To Improve Dining Room Service" system and
I guarantee it will work for you!

Why hire me for $150 per hour when you can simply utilize my proven systems and strategies to upgrade the restaurant customer service in your own operations?

Here's just a few more "Rave Reviews"...

"Thanks to your book..."


"Thanks to your book I can now display great service in my restaurant!"

Francis Le Roux -
Owner, De Ark Guesthouse,
Lydenburg, South Africa

"This is a great book..."

"This is a great book for fixing dining room service problems.  Our restaurant runs smoother now and our customers have never been happier!"

Ted Lo Russo -
Manager, Canyon Road Restaurant,
NYC, New York

"Wonderful information..."

"Wonderful information! We will be utilizing this excellent publication for our restaurant consulting and training services"

Debbie Thomas CEO, School for the Service Arts
Master Hospitality Trainer, Certified Special Events and Dining Room Professional
-San Diego, California

"Thanks so much..."


"Thanks so much, your manual was very interesting, easy to read with many items that we retracted and used for our operations. It had an amazingly positive effect on our bottom line!"

Marc C. Moulinet -
Director of Services, Horseshoe Bay Resort, Marble Falls, Texas


What's Your Guarantee?

Honestly, I've been helping restaurants (of all shapes & sizes) for a long time now.

I'm so confident that my information will help you improve your dining room service, your restaurant's efficiency and help you to make more money by increasing your average sales as well as from an increase of business.

That's why I can give you my Personal Guarantee with complete assurance!

My Personal 100% Moneyback Guarantee...



Thank you for your purchase,

So, What Does It Cost You Ask?

Well, I think you'll be pleasantly surprised! 

Because I'm supplying you the materials in a downloadable format it helps to keep my overhead low.  It also means you will receive the ebook, the evaluation guide, the exam and the Six Free Dining Room Service Tools IMMEDIATELY AFTER PURCHASE!

I'd planned on charging $97 for this package and know it is worth far more to any restaurant who puts the system to work but... I really don't want price to be an issue.

I want it to be affordable for anyone and to benefit as many restaurant owners, managers and waitstaff as I possibly can.

That's why, for a limited time, you can get this entire package for only...

$97, $67 , $47 ... Only $27

Here's what you get when you order today...

YES Richard, I Want To Improve Dining Room Service!

How To Improve Dining Room Service EbookI Understand I'll Be Receiving Your New Ebook, "How To Improve Dining Room Service" Which Will Help Me To Improve Dining Room Service, operate more efficiently and make more money.

I Also Acknowledge That I'll receive your "Restaurant Performance Evaluation Guide," the "Dining Service Exam" & The Six (6) Exclusive Bonuses You're Offering For Acting Immediately.

On That Basis, Please Give Me Immediate Access To Your Proven System For Only $27.

I Understand That I Have A Full 8 weeks To "Test Drive" Your System and If I Don't Like It... I Don't Pay!

>>Click Here Now For Immediate Access!<<
Buy How To Improve Dining Room Service Now

ClickBank sells our products - they are a trusted online retailer
specializing in digitally delivered products

(We reserve the right to end this "Limited Time" pricing at anytime without warning.)

To your restaurant's success,

Richard Saporito

PS - I'm confident "How To Improve Dining Room Service" will help you improve your restaurant's service, increase efficiency, and add more money to your bottom line!

Don't delay... Click here For Immediate Access and get going today!

PPS - Remember, there's absolutely NO RISK! Because I know my system will work for you, I'm willing to let you "test drive" it for 8 Full Weeks and assume all the risk!

If you don't feel my "How To Improve Dining Room Service" ebook, the "Restaurant  Performance Evaluation Guide," the "Dining Service Exam" (& Six Free Bonuses) was worth your investment, then you don't pay... Period!

Just email me and you'll get all your money back without any hassles...
You have my Personal Guarantee!  Click Here To Order Now!

"...helping us to elevate
our dining room customer service!"


"This book has a lot of great organizational tips helping us to elevate our dining room customer service!"

Orlando Campos -
General Manager,
Brasilia Grill, Montville, New Jersey

"This is a great book..."

"This is a great book for fixing dining room service problems.  Our restaurant runs smoother now and our customers have never been happier!"

Ted Lo Russo -
Manager, Canyon Road Restaurant,
NYC, New York

Buy How To Improve Dining Room Service Today!
Order with confidence on 100% secure servers.

Questions? Comments? Need Support?

Topserve Restaurant Consulting, Inc.
147-45 Beech Ave.
Bayside, NY 11355


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            © Richard Saporito and Topserve Restaurant Consulting, Inc.

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